Channel Development at Max New York Life

mba projects in marketing

Indian 
insurance  industry  is  emerging  rapidly after year  2000. To 
survive  in  this highly competitive scenario, managers are being
pressured to improve quality, recruit  quality  and   skilled  people 
and  eliminate   inefficiency.   The  collective efforts of the
employer, managers and other relative people assume relevance in this
context.

TABLE OF CONTENTS (67 Pages):
Acknowledgement
Preface
Table of Contents

List of Abbreviations
SECTION A: INTRODUCTION
A.1 ABOUT INSURANCE INDUSTRY
A.2 ABOUT MAX  NEW YORK LIFE
A.3 ABOUT PROJECT

SECTION B: CHANNEL DEVELOPMENT STRATEGIES
B.1 ELIGIBILITY MODEL
B.2 DEVELOPMENT STRATEGIES
B.3 SCRIPTS AND OBJECTION HANDLING

SECTION C: CHANNEL DEVELOPMENT PROCESS
C.1 NAME GATHERING IN-P200
C.2 SHORTLISTING
C.3 APPROACHING
C.4 INITIAL SCREENING
C.5 NAT
C.6 CAREER SEMINAR
C.7 CAREER INTERVIEW
C.8 FCS
C.9 CONTRACT

SECTION D: STATUS REPORT
D.1 ACTIVITIY CHART

SECTION E: CONCLUSION
E.1 EXPERIENCE
E.2 SUMMARY
E.3 RECOMMENDATION
E.4 BIBLIOGRAPHY

 

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