Customer Relationship Management eBook

Customer Relationship Management (CRM) is to create a competitive advantage by being the  best  at  understanding,  communicating,  delivering,  and  developing  existing  customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword. Popularized by the business press and marketed by the aggressive CRM vendors as a […]

Consumer behavior eBook for MBA

Consumer behavior is comparatively a new field of study which evolved just after the Second World War. The sellers market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer’s attention from product to consumer and specially focused on the consumer behavior. The evaluation of marketing concept from mere […]

Advertising and sales promotion eBook

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information […]

Accounting for managers eBook for MBA

Accounting  is  aptly  called  the  language  of  business.  This designation  is  applied  to  accounting  because  it  is  the method  of communicating  business  information.  The  basic  function  of  any language is to serve as a means of communication. Accounting duly serves this function. The task of learning a new language. But the acceleration of change in […]

Compensation management eBook for MBA

Once a  right candidate  is placed on a right  job,  the person needs  to be duly compensated for the job he/she performs. In the pursuit of equal payment, there should be established a consistent and systematic relationship among base compensation rates for all the jobs within the organizations.   The process of such establishment is termed […]

Business Environment and Law eBook

Business may  be  understood  as  the  organized  efforts  of  enterprise  to supply consumers with goods and services for a profit. Businesses vary in size, as measured by the number of employees or by sales volume. But, all businesses share the same purpose: to earn profits. Modern business is dynamic. If there is any single word […]

A Study on Budgetory Control of SHIMUL

Shimoga Milk Union Limited” is a cooperative sector undertaking, engaged in the processing of Milk & manufacturing the Milk products, it recently launched three new variants of Nandini Milk. The Shimoga milk union is located in the central part of Karnataka. The corporate office of the union is based at Machenalli, covering three districts of […]

Project on Comparitive Study of Mutual Funds in India

The main purpose of doing this project was to know about mutual fund and its functioning. This helps to know in details about mutual fund industry right from its inception stage, growth and future prospects.It also helps in understanding different schemes of mutual funds. Because my study depends upon prominent funds in India and their […]

Study on Absenteeism of Workers in Nutrine

Chocolate food products made from coca beans consumed as candy and used many beverages and as flavoring products.   Rich in carbohydrate it is an excellent source of quick energy and also contains minute amount of the stimulating alkaloids Bromine and caffeine. Chocolate manufacturing started in the American Colonies in 1765 at Dorchester, using Coca beans […]

Study on Employee Job Satisfaction at Liberty Garments

As the business increases day by day to global standards, garment industry also takes its boom in the world trade. Though there are certain limitations and drawbacks in the business scenario, it is still trying to achieve a memorable growth in the world trade.   From ancient days onwards, garments play an important role in […]

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