Maruti was incorporated in 1981 as a Government company. They started production in December 1983 with collaboration from Suzuki of Japan. Initially Suzuki had 26% equity which has since increased to 40%. Table of Contents: (66 Pages) CHAPTER: 1-IntroductionAutomobile industryCompany ProfileS.W.O.T. AnalysisCompetitors Information CHAPTER: 2- Research MethodologyResearch ObjectivesResearch designData SourcesQuestionnaire Design/ FormulationSample DesignLimitations of the […]
Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards
Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and articles without defining the market that’s segments are to be identified. Table of Contents (56 Pages) 1. CERTIFICATE2. ABBREVIATIONS3. SUMMARY OF THE STUDY4. OBJECTIVES AND LIMITATIONS5. INTRODUCTION6. REVIEW OF LITERATURE7. COMPANY PROFILE8. HISTORY OF CREDIT CARDS […]
Dissertation on car market and buying behavior a study of consumer perception
The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 38% PA in June 2005-06 over the corresponding period in the previous year. […]
Channel Development at Max New York Life
Indian insurance industry is emerging rapidly after year 2000. To survive in this highly competitive scenario, managers are being pressured to improve quality, recruit quality and skilled people and eliminate inefficiency. The collective efforts of the employer, managers and other relative people assume relevance in this context. TABLE OF CONTENTS (67 Pages):AcknowledgementPrefaceTable of Contents List […]
Marketing Research Report on Tapal
Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the competition is also very intense. Table of Contents: Acknowledgement 3 Mission Statement 4 Vision Statement 4 Objectives 4 Introduction 5 […]