Dessertation Report on Indian Chocolate Industry

mba projects in marketing

The  Cadbury’s  India’s number one chocolate is able to share with their market insights based upon unparalled breath of chocolate experience.

The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market intech UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in 60 countries and a trade in staggering 120.

This project is a sincere effort to look for the market potential in  chocolate and confectionery industry.  A descriptive research procedure had been applied to come to the conclusions of the project. The project later concluded in recommending the  market potential of the chocolate and confectioneries.

1. Introduction                               
2. Objective                               
3. Research Methodology                       
4. Chocolate Industry                           
5. Chocolate in a Bloom                           
6. Chocolate Industry in India                       
7. Major Players                                
8. Amul                                   
9. Nestle                                    
10. Cadbury                                
11. SWOT analysis of Cadbury                         
12. Market Segmentation                           
13. Psychographics and Demographics                   
14. Product Positioning                            
15. Product Market Boundary                        
16. Price Sensitivity                           
17. Consumer Buying Behavior                       
14. Industry Structure and Dynamics                    
15. The Rural Conundrum                           
16. Key Success Factors                            
17. Product Life Cycle                            
18. Positioning                                
19. Procter’s 5 Force Model                        
18. Rural Market Initiatives                          
20. Suggestions                               
21. Conclusion                               
22. Bibliography

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