The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalled breath of chocolate experience.
The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market intech UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in 60 countries and a trade in staggering 120.
This project is a sincere effort to look for the market potential in chocolate and confectionery industry. A descriptive research procedure had been applied to come to the conclusions of the project. The project later concluded in recommending the market potential of the chocolate and confectioneries.
Contents
1. Introduction
2. Objective
3. Research Methodology
4. Chocolate Industry
5. Chocolate in a Bloom
6. Chocolate Industry in India
7. Major Players
8. Amul
9. Nestle
10. Cadbury
11. SWOT analysis of Cadbury
12. Market Segmentation
13. Psychographics and Demographics
14. Product Positioning
15. Product Market Boundary
16. Price Sensitivity
17. Consumer Buying Behavior
14. Industry Structure and Dynamics
15. The Rural Conundrum
16. Key Success Factors
17. Product Life Cycle
18. Positioning
19. Procter’s 5 Force Model
18. Rural Market Initiatives
20. Suggestions
21. Conclusion
22. Bibliography
