My project title is an in-depth comparative study of the customer preference for public and private owned bank loan, with reference to SBI and ICICI bank in Ahmadabad. I have selected this topic because the Indian Banking lending system has grown by leaps and bound in few last years. There are greater number of borrowers. […]
The word “Retail” originates from a French-Italian word. Retailer is someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and […]
Ever since we have attained independence we have been attaining some sort of nourishment in one field or another. Finance is the backbone of every country and India is no exception. Being the country it is have lot of pressure of population and that burden has to be born by the earning population of the […]
The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market Intec UK and becoming a […]
Airtel is one of India’s leading providers of telecommunication services with a nationwide presence in all the 23 licensed jurisdictions (also known as Telecom Circles). Airtel served an aggregate of 105 million customers as of July 2009; of who 101,650,733 subscribe to our GSM services and 2,619,461 use our Telemedia Services either for voice and/or […]
A brief cursory look of any economy will definitely and easily point out the significant role played by the financial system. As a matter of fact, the financial works as it were or something sort of nucleus. It is a trust that pools the savings, which are then invested in capital market instruments such as […]
McDonald’s is a globally successful fast-food restaurant. From the time of its birth it has gain enormous success and is growing at the international level. The powerful entry through franchisee system the standardization and adaptation strategy play an important role in gaining the huge success of McDonald’s and brand image of McDonald’s. McDonald’s strategy of […]
Communication is of great significance in the present world. Without proper communication it would be really very difficult to co-ordinate and manage even the smallest possible thing. Thus, I have selected this topic due to increasing importance of telecommunication and the greater competition that exists among the different companies. This report on Bharti Airtel is […]
As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer’s mind. It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product’s advertising/marketing strategy. By collecting data […]
The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalled breath of chocolate experience. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market intech UK and becoming a […]
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