Customers are support following the purchase of a product or service. In some cases, After-sales service can be almost as important as the initial purchase. The Manufacturer, retailer, or service provider determines what is included in any Warranty (or guarantee) package. This will include the duration of the warranty ―Traditionally one year from the date of purchase, but increasingly two or more Years ―maintenance and/or replacement policy, items included/excluded, labor Costs and speed of response. In the case of a service provider, after-sales service might include additional training or help desk availability of equal importance and also the customer’s perception of the degree of willingness with which a supplier deals with a question or complaint, speed of response, and action taken.
Problem Statement
This study develops and tests a conceptual framework relating after sales service in TVS two wheeler urban marketing activities. Specifically, the study tests the relationship between the customer and service provider in the company. This study also offerings the market competition towards relative product quality and market power in the urban distribution channel. Results generally support the brand loyalty of the product and originality of spare parts.The After sales service found to enhance consumer perception of product quality and quality of the service.
Customers support following the purchase of a product or service. In some cases, after-sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty (or guarantee) package. This will include the duration of the warranty€”traditionally one year from the date of purchase, but increasingly two or more years ―maintenance and/or replacement policy, items included/excluded, labor costs, and speed of response.
