Economics can be broadly divided into two categories: microeconomics and macroeconomics. Macro economics studies the economic system in aggregate, while micro-economics studies the behaviour of an individual decision-making economic unit like a firm, a consumer, or an individual supplier of some factor of production. Macro-economics relates to issues such as determination of national income, savings, […]
Global Marketing Management eBook
To give a broader understanding of the Global marketing management concepts and main issues of Global business. This unit gives students an understanding of the factors that how the international trade system and the economic, political, legal and cultural environments affect a company’s international marketing decisions. Marketing essentially a creative corporate activity involving the planning […]