A Report on Analyze the Marketing of Consumer Products both Durable and Non Durable in Rural Areas

Marketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 Ps of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the marketing intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason […]

A Study of Potential Market for Videocon Refrigerator with the help of Structured Questionnaire Method for Dealers and Consumers in Aurangabad

The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them […]

A Project Report on Stress Management in BPO

Today’s age is called “The Age of Anxiety” and this century is called “The Century of Stress”. Today vast majorities of people are in a state of Stress. Their fast-paced lifestyle demands  that  they are  raring  to  go  always  and  are always  under  pressure  to perform.  This pressure usually leads to Stress. Stress can be […]

A Project Report on Significance of Emotional Intelligence and its Impact on Job Satisfaction

In the present scenario, cut throat competition, stretched goals, cultural differences among the diverse workforce and imbalanced work life have lead to increasing level of stress in employees, also increase the job dissatisfaction. This satisfaction adversely affects the performance of the employees and becomes an undesirable and paramount the organization problem. Hence the scientific researchers […]

A Project Report on Retail Plan for New Retail Brand in India

Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household use. The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. […]

A Project Report on Relationship Marketing in Capital Market

The Present business scenario is totally consumer oriented. Every company faces stiff competition from its competitors, each provides the best product at competitive rates. As a result customers have lot of choices to get the best with the least cost. To face this competition, it is very important to know customer’s behavior, there needs, preference […]

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