Global Marketing Management eBook

To give a broader understanding of the Global marketing management concepts and main issues of Global business. This unit gives students an understanding of the factors that how the international trade system and the economic, political, legal and cultural environments affect a company’s international marketing decisions.

Marketing essentially a creative corporate activity involving the planning and execusion of the conceptions, pricing, promotion, and distribution of ideas, products, and services in an exchange that not only satisfies customers’ current needs but also anticipates and creates their furture needs at a profit.


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