A Dissertation on Retail Outlet Preference of Customers at Monday to Sunday Store

mba projects in marketing

The Indian retailing industry was traditionally dominated by small kirana stores. However with globalization, organized retailing has become the buzz word in India. Though organized retailing occupies a minuscule share of the retail industry, it is characterized by intense competition and multi channel delivery systems.

The research that forms the basis of this dissertation was carried out at Monday to Sunday, a hypermarket based in Bangalore. The core business of Monday to Sunday is retailing.

The main objective of this project is to understand the retail outlet preference of at Monday to Sunday store. It also helps to understand the reasons why customers visit a particular store. The research also involves analyzing the data to determine the most preferred store among customers and the significance of each stores, reason as in why customers prefer a particular store. It also helps to improve services and products in line with that of competitors.

The research sought to make a comparative analysis of different retail stores in Bangalore, and made appropriate recommendations for an effective brand preference by customers.

The areas where Monday to Sunday has an edge over its competitors have been identified based on the analysis done on the responses to the questionnaire.

Appropriate recommendations have been made to help Monday to Sunday improve further in various areas.


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