McDonald’s is a globally successful fast-food restaurant. From the time of its birth it has gain enormous success and is growing at the international level. The powerful entry through franchisee system the standardization and adaptation strategy play an important role in gaining the huge success of McDonald’s and brand image of McDonald’s. McDonald’s strategy of […]
A Project Report on Bharti Airtel Ltd
Communication is of great significance in the present world. Without proper communication it would be really very difficult to co-ordinate and manage even the smallest possible thing. Thus, I have selected this topic due to increasing importance of telecommunication and the greater competition that exists among the different companies. This report on Bharti Airtel is […]
A Marketing Research Report on Tanishq
As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer’s mind. It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product’s advertising/marketing strategy. By collecting data […]
Dessertation Report on Indian Chocolate Industry
The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalled breath of chocolate experience. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market intech UK and becoming a […]
Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards
Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and articles without defining the market that’s segments are to be identified. Table of Contents (56 Pages) 1. CERTIFICATE2. ABBREVIATIONS3. SUMMARY OF THE STUDY4. OBJECTIVES AND LIMITATIONS5. INTRODUCTION6. REVIEW OF LITERATURE7. COMPANY PROFILE8. HISTORY OF CREDIT CARDS […]
Dissertation on car market and buying behavior a study of consumer perception
The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 38% PA in June 2005-06 over the corresponding period in the previous year. […]
Channel Development at Max New York Life
Indian insurance industry is emerging rapidly after year 2000. To survive in this highly competitive scenario, managers are being pressured to improve quality, recruit quality and skilled people and eliminate inefficiency. The collective efforts of the employer, managers and other relative people assume relevance in this context. TABLE OF CONTENTS (67 Pages):AcknowledgementPrefaceTable of Contents List […]
Marketing Research Report on Tapal
Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the competition is also very intense. Table of Contents: Acknowledgement 3 Mission Statement 4 Vision Statement 4 Objectives 4 Introduction 5 […]