Category: Marketing

The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them […]

Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household use. The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. […]

“Marketing management 12e-Analysing consumer markets” by Philip Kotler states that perceptions are more important than reality and it affects the consumers actual behaviour.Perception is defined as the process by which an individual selects,organizes,and interprets information inputs to create a meaningful picture of the world. “Online stock trading in India: An empirical investigation”In 2007,Nidhi walia and […]

Commodity trading is characterized by high market volatility and risk. Globalization and advances in technology have significantly changed the way trading is done the factors difference prices and the frequency with which prices change has increased exponentially timely access to information and analysis is the only way to succeed in commodity. COMMODITY Any product that […]

My project title is an in-depth comparative study of the customer preference for public and private owned bank loan, with reference to SBI and ICICI bank in Ahmadabad. I have selected this topic because the Indian Banking lending system has grown by leaps and bound in few last years. There are greater number of borrowers. […]

The word “Retail” originates from a French-Italian word. Retailer is someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and […]

Ever since we have attained independence we have been attaining some sort of nourishment in one field or another. Finance is the backbone of every country and India is no exception. Being the country it is have lot of pressure of population and that burden has to be born by the earning population of the […]

The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market Intec UK and becoming a […]

Airtel is one of India’s leading providers of telecommunication services with a nationwide presence in all the 23 licensed jurisdictions (also known as Telecom Circles). Airtel served an aggregate of 105 million customers as of July 2009; of who 101,650,733 subscribe to our GSM services and 2,619,461 use our Telemedia Services either for voice and/or […]

A brief cursory look of any economy will definitely and easily point out the significant role played by the financial system. As a matter of fact, the financial works as it were or something sort of nucleus. It is a trust that pools the savings, which are then invested in capital market instruments such as […]