A Study of Consumer Awareness, Perception and Practice Regarding Mutual Fund Investment

mba projects in marketingIndividual saving means spending less on consumption than available from one’s disposable income.  What an individual saves can be held in many ways.  It can be deposited in a bank, put into a pension fund, used to buy a business, pay down debt, or kept under the mattress, for example.  The common element is the claim on assets that can be used to pay for future consumption.  If there is a return on the saving in the form of interest, dividend, rent, or capital gain, there can be a net gain in individual saving, and thus in individual wealth. In current scenario, the inflation rate is quite high and the interest rates are quite low so people don’t get satisfactory returns on their investments. While opting for traditional tax saving instruments like PPF and Fix Deposits the investor will get a return of 7% to 8% and sacrifice superior returns given by stocks. So study concentrate on Equity linked Saving Schemes offered by Mutual Funds.

A mutual fund’s business is to invest the funds thus collected, according to the wishes of the investors who created the pool. In many markets these wishes are articulated as “Investment mandates”. Usually, the investors appoint professional investment managers, to manage their funds. The same objective is achieved when professional investment managers create a “product”, and offer it for the investment to the investor. This product represents a share in the pool, and pre-states investment objectives. For Example, a mutual fund, which sells a “money market mutual fund,” is actually seeking investors willing to invest in a pool that invest predominately in money market

This healthy growth of saving has been boosted by the household sector which has contributed a substantially high percentage to total domestic savings. Traditionally, GIC, banks, LIC, and PFs have been intermediaries to mobilise domestic savings to the productive sectors of the economy. With the growth of capital markets and the emergence of alternative savings instruments, investors are tend to move towards liquid short term instruments as the units of the mutual funds along with corporate equities and debentures
Mutual funds have been the latest growing institution during this period in the household savings sector. Growing market complications and investment risk in the stock market with high inflation have pushed households further towards mutual funds.
CONTENTS:
  • ACKNOWLEDGEMENT
  • EXECUTIVE SUMMARY
  • INTRODUCTION TO MUTUAL FUND
  • Structure consists of Sponsor
  • Asset Management Company (AMC)           
  • RISK-RETURN TRADE-OFF
  • Return
  • Risk                                   
  • BENEFIT OF MUTUAL FUND INVESTMENT
  • Recent trends in mutual fund industry
  • Structure of the Indian mutual fund industry       
  • Mutual Fund Companies in India
  • Major Mutual Fund Companies in India
  • ASSOCIATION OF MUTUAL FUND IN INDIA (AMFI)
  • The objectives of AMFI
  • Net Asset Value (NAV)
  • TYPES OF MUTUAL FUNDS SCHEMES
  • Open-end Funds
  • Closed-ended Funds
  • INVESTMENT OBJECTIVE
  • Equity Oriented Schemes
  • Debt Based Schemes
  • Hybrid Schemes
  • Special Schemes
  • Tax Saving schemes
  • Liquid Income Schemes
  • Money Market Schemes
  • SNAPSHOT OF MUTUAL FUND SCHEMES
  • THE OFFER DOCUMENT
  • What is an Offer Document?
  • Contents                               
  • Regulation and Investors’ Rights
  • SEBI Guidelines                           
  • Where to Obtain the Updated Offer Documents?
  • Investor’s rights & Obligations
  • Rights – Legal Limitations                   
  • Obligations
  • CHOOSING A FUND
  • Benchmark returns
  • Time period
  • Market conditions
  • Final checklist
  • Compare funds that are similar
  • HISTORY OF INDIAN MUTUAL FUNDS INDUSTRY
  • First Phase – 1964-87
  • Second Phase – 1987-1993 (Entry of Public Sector Funds)
  • Third Phase – 1993-2003 (Entry of Private Sector Funds)
  • Fourth Phase – since February 2003
  • BROKERAGE
  • Asset Management Business:
  • Broking
  • Mutual Fund
  • Trends
  • Nothing Speaks like Money
  • Larger than Life
  • When do you take a
  • this a Sales Call?
  • Fund Manager
  • Research
  • Marketing
  • Sales
  • Dealing
  • Operations
  • Technology
  • SBI MUTUAL FUNDS
  • Introduction
  • Company Profile
  • Product Profile
  • Equity Schemes
  • DEBT Schemes
  • BALANCED SCHEMES
  • SBIMF WAS FOUNDED WITH A VISION   
  • Vision
  • METHODOLOGY
  • Research  Methodology
  • SOURCE OF DATA COLLECTION
  • Primary data
  • Secondary data
  • DATA ANALYSIS & INTERPRETATION    
  • Interpretation           
  • People who invest in mutual fund
  • People who do not invest in mutual fund      
  • LIMITATION
  • RECOMMENDATION
  • CONCLUSIONS
  • QUESTIONNIRE SURVEY 

Posts created 151

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top