The automobile industry today is the most lucrative industry.
Due to the increase in disposable income in both rural and
urban sector and easy finance being provided by all the financial
institutes, the passenger car sales have increased at the rate
of 38% PA in June 2005-06 over the corresponding
period in the previous year.
Table of Content (75 Pages)
1. Executive Summary………………………………………06
2. Introduction………………………………………………..08
3. Overview of the Auto segment…………………………14
4. Review of Literature………………………………………20
5. Objective of the study……………………………………29
6. Scope of the study………………………………………..30
7. Research methodology………………………………….32
8. Limitation of the study…………………………………..39
9. Car’s Profile………………………………………………..40
10. Finding and Analysis…………………………………….51
11. Cross Tabulation………………………………………….68
12. Conclusion…………………………………………………71
13. Scope of the Study……………………………………….74
14. Annexure ……………………………………………………75
