Dissertation on car market and buying behavior a study of consumer perception

mba projects in marketingThe 
automobile   industry   today   is   the  most   lucrative   industry. 
Due   to   the   increase   in disposable income in both rural and
urban sector and easy finance being provided by all the  financial 
institutes,  the  passenger  car  sales  have  increased  at  the  rate 
of 38%  PA in  June  2005-06  over   the  corresponding 
period   in   the  previous  year.


Table of Content (75 Pages)



1. Executive Summary………………………………………06


2. Introduction………………………………………………..08


3. Overview of the Auto segment…………………………14


4. Review of Literature………………………………………20


5. Objective of the study……………………………………29


6. Scope of the study………………………………………..30


7. Research methodology………………………………….32


8. Limitation of the study…………………………………..39


9. Car’s Profile………………………………………………..40


10. Finding and Analysis…………………………………….51


11. Cross Tabulation………………………………………….68


12. Conclusion…………………………………………………71


13. Scope of the Study……………………………………….74


14. Annexure ……………………………………………………75 



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