Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society.
Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilities the scale of a good or service”. Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinates with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy.
