Search Results for: label/Marketing

Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and   articles  without defining the market that’s segments are to be identified. Table of Contents (56 Pages) 1. CERTIFICATE2. ABBREVIATIONS3. SUMMARY OF THE STUDY4. OBJECTIVES AND LIMITATIONS5. INTRODUCTION6. REVIEW OF LITERATURE7. COMPANY PROFILE8. HISTORY OF CREDIT CARDS                                            […]

The  automobile   industry   today   is   the  most   lucrative   industry.  Due   to   the   increase   in disposable income in both rural and urban sector and easy finance being provided by all the  financial  institutes,  the  passenger  car  sales  have  increased  at  the  rate  of 38%  PA in  June  2005-06  over   the  corresponding  period   in   the  previous  year. […]

Indian  insurance  industry  is  emerging  rapidly after year  2000. To  survive  in  this highly competitive scenario, managers are being pressured to improve quality, recruit  quality  and   skilled  people  and  eliminate   inefficiency.   The  collective efforts of the employer, managers and other relative people assume relevance in this context. TABLE OF CONTENTS (67 Pages):AcknowledgementPrefaceTable of Contents List […]

Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the  competition is also very intense. Table of Contents: Acknowledgement    3 Mission Statement    4 Vision Statement    4 Objectives    4 Introduction    5 […]