Category: Marketing

Customer satisfaction is related to the human activity directed at satisfying human wants through the exchange of goods and Satisfying the customers occupies a most important position in business management. Customer satisfaction plays a crucial and critical role as it deals with customers and their needs. The major task of organization is to satisfy customers […]

The word “Retail” originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them […]

In my Management Thesis, I am going to make “A study and analysis of customer’s perception on the dairy products of KMF (Karnataka Milk Federation) at Hassan city”. This KMF is serving since 33 years in Hassan city. The products have got their own brand image and also the customers. Though the service which they […]

According to theory, consumers choose a brand they recognise, before an unfamiliar brand. If the consumers do not choose according to theories, what are the factors that have a greater effect on the buying behaviour? There is not much research about the effect of brand awareness on brand choice, which is why this subject was […]

After-sales is the provision of services, support and spare parts after making an initial sale. This often occurs in the provision of complex machinery which requires regular maintenance such as motor vehicles. Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is […]

Risk and uncertainty are incidental to life. Man may meet an ultimately death. He may suffer from accident, destruction of property, fire, sea perils, floods, earthquakes and other natural calamities. Whenever there is uncertainty, there is a risk as well as insecurity. It is to provide against risk and insecurity that insurance. Came into being. […]

Customers are support following the purchase of a product or service. In some cases, After-sales service can be almost as important as the initial purchase. The Manufacturer, retailer, or service provider determines what is included in any Warranty (or guarantee) package. This will include the duration of the warranty ―Traditionally one year from the date […]

India being an agriculture dependent country, farm equipment’s such as tractors have played a very crucial and significant role due to which where we can find the consistency and efficiency in the economy. In today’s competitive world, a firm has to attract the interest of the customers and satisfy by providing effective service to them […]

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a 56.21%-owned subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation. As of January 2017, it had a market share of 51% of the Indian passenger car market. Maruti Suzuki manufactures and sells popular cars such […]

Sales promotion is an important component of a small business’s overall marketing strategy, along with advertising, public relations, and personal selling. The American Marketing Association (AMA) defines sales promotion as “media and non-media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality.” […]