A Study of Consumer Perception on Big Bazaar

The word “Retail” originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them […]

A Study on After Sales and Service in TVS

Customers are support following the purchase of a product or service. In some cases, After-sales service can be almost as important as the initial purchase. The Manufacturer, retailer, or service provider determines what is included in any Warranty (or guarantee) package. This will include the duration of the warranty ―Traditionally one year from the date […]

Brand Awareness of Mahindra & Mahindra Tractors

India being an agriculture dependent country, farm equipment’s such as tractors have played a very crucial and significant role due to which where we can find the consistency and efficiency in the economy. In today’s competitive world, a firm has to attract the interest of the customers and satisfy by providing effective service to them […]

An Effective Study on Promotional Activities of Nandini Milk

Sales promotion is an important component of a small business’s overall marketing strategy, along with advertising, public relations, and personal selling. The American Marketing Association (AMA) defines sales promotion as “media and non-media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality.” […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top