Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information […]
Accounting for managers eBook for MBA
Accounting is aptly called the language of business. This designation is applied to accounting because it is the method of communicating business information. The basic function of any language is to serve as a means of communication. Accounting duly serves this function. The task of learning a new language. But the acceleration of change in […]
Compensation management eBook for MBA
Once a right candidate is placed on a right job, the person needs to be duly compensated for the job he/she performs. In the pursuit of equal payment, there should be established a consistent and systematic relationship among base compensation rates for all the jobs within the organizations. The process of such establishment is termed […]
Business Environment and Law eBook
Business may be understood as the organized efforts of enterprise to supply consumers with goods and services for a profit. Businesses vary in size, as measured by the number of employees or by sales volume. But, all businesses share the same purpose: to earn profits. Modern business is dynamic. If there is any single word […]
A Study on Budgetory Control of SHIMUL
Shimoga Milk Union Limited” is a cooperative sector undertaking, engaged in the processing of Milk & manufacturing the Milk products, it recently launched three new variants of Nandini Milk. The Shimoga milk union is located in the central part of Karnataka. The corporate office of the union is based at Machenalli, covering three districts of […]
Project on Comparitive Study of Mutual Funds in India
The main purpose of doing this project was to know about mutual fund and its functioning. This helps to know in details about mutual fund industry right from its inception stage, growth and future prospects.It also helps in understanding different schemes of mutual funds. Because my study depends upon prominent funds in India and their […]
Study on Absenteeism of Workers in Nutrine
Chocolate food products made from coca beans consumed as candy and used many beverages and as flavoring products. Rich in carbohydrate it is an excellent source of quick energy and also contains minute amount of the stimulating alkaloids Bromine and caffeine. Chocolate manufacturing started in the American Colonies in 1765 at Dorchester, using Coca beans […]
Study on Employee Job Satisfaction at Liberty Garments
As the business increases day by day to global standards, garment industry also takes its boom in the world trade. Though there are certain limitations and drawbacks in the business scenario, it is still trying to achieve a memorable growth in the world trade. From ancient days onwards, garments play an important role in […]
Study on HR Policies of Maruthi Udyog Limited
Maruti was incorporated in 1981 as a Government company. They started production in December 1983 with collaboration from Suzuki of Japan. Initially Suzuki had 26% equity which has since increased to 40%. Table of Contents: (66 Pages) CHAPTER: 1-IntroductionAutomobile industryCompany ProfileS.W.O.T. AnalysisCompetitors Information CHAPTER: 2- Research MethodologyResearch ObjectivesResearch designData SourcesQuestionnaire Design/ FormulationSample DesignLimitations of the […]
Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards
Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and articles without defining the market that’s segments are to be identified. Table of Contents (56 Pages) 1. CERTIFICATE2. ABBREVIATIONS3. SUMMARY OF THE STUDY4. OBJECTIVES AND LIMITATIONS5. INTRODUCTION6. REVIEW OF LITERATURE7. COMPANY PROFILE8. HISTORY OF CREDIT CARDS […]