“Competition and globalisation of banking services are forcing banks to be productive and profitable. To retain High Net Worth individuals, banks should focus strongly on relationship management with customers. Innovative Customer Relationship Management (CRM) strategies and cutting edge software can help, to a great extent, in achieving the desired results. To provide customised services, banks […]
At HDFC Bank, I was assigned with the topic as “Opening Savings Accounts by Meeting Customers” for my project work. I joined the company as a Sales Executive. The selection of the topic was to know how the company generates business through them. Sales Executives are those sources of a company who have their own […]
At HDFC Standard Life Insurance, I was assigned with the topic as “Market Research on Financial Consultant” for my project work. The selection of the topic was in order to take know how do these companies generates business through them. Financial Consultants are those sources of a company who have their own relations and personal […]
The Indian retailing industry was traditionally dominated by small kirana stores. However with globalization, organized retailing has become the buzz word in India. Though organized retailing occupies a minuscule share of the retail industry, it is characterized by intense competition and multi channel delivery systems. The research that forms the basis of this dissertation was […]
The liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers where in the catch 22 situation wherein for one they wanted competition, development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector. At the […]
Individual saving means spending less on consumption than available from one’s disposable income. What an individual saves can be held in many ways. It can be deposited in a bank, put into a pension fund, used to buy a business, pay down debt, or kept under the mattress, for example. The common element is the […]
History of ceramic tiles:- Rumors have it that the first clay tiles were produced seven to eight thousand years ago in the area now known as the Holy Land. Many sources independently verify that the actual known history of Tiles (and the known usage of wall and floor tile coverings) can be traced back as […]
Marketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 Ps of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the marketing intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason […]
The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them […]
Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household use. The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. […]
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