A Report on Analyze the Marketing of Consumer Products both Durable and Non Durable in Rural Areas

Marketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 Ps of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the marketing intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason […]

A Study of Potential Market for Videocon Refrigerator with the help of Structured Questionnaire Method for Dealers and Consumers in Aurangabad

The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top