At
HDFC Bank, I was assigned with the topic as “Opening Savings Accounts by
Meeting Customers” for my project work. I joined the company as a Sales
Executive. The selection of the topic was to know how the company generates
business through them.
Sales
Executives are those sources of a company who have their own relations and
personal contacts among common public that they use to generate business
through. Company has certain criteria to recruit these Sales Executives. The
steps are as follows.
Executives are those sources of a company who have their own relations and
personal contacts among common public that they use to generate business
through. Company has certain criteria to recruit these Sales Executives. The
steps are as follows.
·
He should be at least 12th
passed.
He should be at least 12th
passed.
- He
should have good personal contacts. - He
should have convincing power. - He
should be above 18th year old.
Once
the through all these steps of recruitment, he becomes the Sales Executive of
the company and reserve the right to sale the various products to any prospect
client also he is paid the commission a certain percentage. There are some
reward and tour package also.
1.2
REASON FOR SELECTION OF THIS TOPIC:
REASON FOR SELECTION OF THIS TOPIC:
The
financial sector is one of the booming and increasing sectors in India. The
Sales Executives are one of the most powerful, efficient and effective channel
through which the company sales its various types of financial products. It is
really difficult to convince customers and sell a single product but since
these executives have their own personal contacts which make the entire task
easier to sell a product. Whereas in my entire project work I found my interest
in working in a team, dealing with customers and finally convincing them to
open an account with the bank.
financial sector is one of the booming and increasing sectors in India. The
Sales Executives are one of the most powerful, efficient and effective channel
through which the company sales its various types of financial products. It is
really difficult to convince customers and sell a single product but since
these executives have their own personal contacts which make the entire task
easier to sell a product. Whereas in my entire project work I found my interest
in working in a team, dealing with customers and finally convincing them to
open an account with the bank.
1.3
IMPORTANCE TO THE COMPANY:
IMPORTANCE TO THE COMPANY:
The
ultimate purpose of giving me this topic was to know about the customer’s
perceptions about the different products of the bank, how these products can
attract them and how the company can generate maximum profit by convincing them
through sales executives.
ultimate purpose of giving me this topic was to know about the customer’s
perceptions about the different products of the bank, how these products can
attract them and how the company can generate maximum profit by convincing them
through sales executives.
1.4 LEARNING FROM THE STUDY:
·
The process of recruitment for Sales
Executives of HDFC Bank.
The process of recruitment for Sales
Executives of HDFC Bank.
·
Different products and services provided
by the bank.
Different products and services provided
by the bank.
·
Customers’ perception about the different
products.
Customers’ perception about the different
products.
·
The brand image of the bank.
The brand image of the bank.
·
What are the problems faced by these sales
executives daily basis.
What are the problems faced by these sales
executives daily basis.
·
How to communicate with the customers.
How to communicate with the customers.
·
Different techniques of dealing with the
customers.
Different techniques of dealing with the
customers.
·
How to convince and convert a customer
into a real customer.
How to convince and convert a customer
into a real customer.
