The Present business scenario is totally consumer oriented. Every company faces stiffcompetition from its competitors, each provides the best product at competitive rates. As a result customers have lot of choices to get the best with the least cost. To face this competition, it is very important to know customer’s behavior, there needs, preference and also the motivation factors. My Project was on “Relationship Marketing of Financial Products” Dealing in the financial product with in varanasi. To know the Motivational & demotivational factors of the client so as to cater the needs in most appropriate manner.It will help business to expand its network & also its services.I had done my project under the guidance of My Guide Mr. Anurag srivastava whose guidance helps me in completing my Project Work Successfully.
Religare Securities Limited Provide its Expert service in Capital market Operations to
institutional Investors. Company is a Member of National Stock Exchange as well as Bombay Stock Exchange. Religare is slowly but steadily gaining market share and goodwill in the Market. Its strategies for marketing its services as well as developing a good Relationship Marketing with its client has given an edge over the other service providers. Religare is on expansion path and is looking forward to be in the top. Religare is a very flexible organization and its gives equal opportunity to its young and energetic staff to work so as to bring this organization among the top.
This project also throws lights on the working frame of broking service. This industry is on the spree to adopt the latest technology and thus any player has to be dynamic in this industry. The comparative analysis done in this project show how Religare has built competitive edge on some ground. The Project help you understand the strategies of this industry right from De-Mat toTrading, Margin to analysis and risk to return. I hope this project prove to be beneficial for the Company and also give the reader a through idea about the industry. I learnt a lot through out the process of undertaking this project report.To fulfill my task I had to visit the client personally who are dealing in share trading with this company or some other broking house.For this project I was assign the target of 10 accounts, for which I first generated the database and made appointment with them and convert them in as traders of Religare Securities Limited,for this I have to convince them and explain the concept and collect the Trading Form and a cheque of Rs. 500 only. After going through the exercise I found that RSL is one of the upcoming companies in the Marketing of financial Product, as the credibility of other companies are going down in the market and it is the right time for the RSL to built its reputation in the market The Main reason for RSL low market share is because of local brokers in the market which a charging very less Margin as initial investment for Trading in Stock Market. But No doubt it is having lots of scope to grow in the financial Market, and I wish it is having a shining future in the coming years.
Contents:
EXECUTIVE SUMMARY
INTRODUCTION
INDUSTRY PROFILE
COMPANY PROFILE
ORGANISATION STRUCTURE
OBJECTIVES
METHODOLOGY
PRODUCT DETAILS
STOCK TRADING
DEPOSITARY SERVICE
MARGINAL FINANCING
MUTUAL FUND
COMMODITY TRADING
RELATIONSHIP MARKETING
SWOT ANALYSIS
DATA ANALYSIS & INTERPRETATION
FINDINGS
LIMITATION OF STUDY
CONCLUSION & RECOMMENDATION
ANNEXURE
BIBLIOGRAPHY
