As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer’s mind.
It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product’s advertising/marketing strategy.
By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it.
Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised.
The researcher wants to know how effective the advertisement is on his listeners, where the strategy falls short, and where it can improve.
Ultimately, it can be said that the most important task of advertising/marketing research is to increase the sales of the product. This requires a well developed marketing plan, a good know-how of the prospective consumer, and most of all an effective and rational research methodology.
Contents
Introduction
Market Research
Market Research For Business Planning & Growth
Tanishq – An Introduction
Locating Tanishq
Product Line & The Collections
Tanishq For You
Tanishq Retailing
Marketing
Tanishq Marketing Strategy
The Jewellery Market
Some of Tanishqs Competitors
Tanishq – Market Research
Tanishq – The Turnaround Story
Promotion, Advertising & Public Relation
Tanishq In The News
Globalization
