Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards

Current
marketing thinking on the tasks of market definition, market
segmentation, and brand building is in disarray. Segmentation, in
particular, is often discussed in textbooks and   articles 
without defining the market that’s segments are to be identified.

Table of Contents (56 Pages)

1. CERTIFICATE
2. ABBREVIATIONS
3. SUMMARY OF THE STUDY
4. OBJECTIVES AND LIMITATIONS
5. INTRODUCTION
6. REVIEW OF LITERATURE
7. COMPANY PROFILE
8. HISTORY OF CREDIT CARDS                                           
9. CREDIT CARD FEATURES                                                   
10. SEGMENTATION OF CREDIT CARDS
11. DATA ANALYSIS
12. FINDINGS
13. CONCLUSIONS
14. BIBLIOGRAPHY